For the Porsche Hungaria Innovation and Training Center, I developed an integrated visual and artistic concept that brings together education, brand heritage, contemporary art, and spatial experience.
Art DirectionSpatial ConceptCuratorial ConceptInterior InterventionsEducational InstallationsVisual IdentitySpatial Identity
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The central concept of the project was the artistic interpretation of mobility.Movement, optical perception, illusion, and technological dynamics became the organizing principles of the spatial identity.
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Contemporary Perspective — involving emerging designers (MOME) Brand Heritage — reinterpreting the Porsche archive Education — presenting contemporary automotive designers Movement — kinetic and optical art Spatial Experience — acoustics, landscape interventions, and installations
Acoustic Ceiling Concept Landscape and Gabion Traffic Barrier ConceptWater Wall ConceptMirror Room — realized project
I transformed brand identity into spatial experience, where education, innovation, and art operate as a unified system.
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