Porsche Hungaria

Innovation and Training Center Porsche
Budapest, 2022

For the Porsche Hungaria Innovation and Training Center, I developed an integrated visual and artistic concept that brings together education, brand heritage, contemporary art, and spatial experience.

Art Direction
Spatial Concept
Curatorial Concept
Interior Interventions
Educational Installations
Visual Identity
Spatial Identity

Art in Mobility

The central concept of the project was the artistic interpretation of mobility.
Movement, optical perception, illusion, and technological dynamics became the organizing principles of the spatial identity.

PROJECT PILLARS

Contemporary Perspective — involving emerging designers (MOME)
Brand Heritage — reinterpreting the Porsche archive
Education — presenting contemporary automotive designers
Movement — kinetic and optical art
Spatial Experience — acoustics, landscape interventions, and installations

SPATIAL INTERVENTIONS

Acoustic Ceiling Concept
Landscape and Gabion Traffic Barrier Concept
Water Wall Concept
Mirror Room — realized project

MY ROLE

I transformed brand identity into spatial experience, where education, innovation, and art operate as a unified system.