Mooncity Budaörs Porsche HUN

Holistic brand experience shaped around sustainable mobility.

The Mooncity project was created for Porsche Hungaria, where brand identity was transformed into a spatial experience. Graphic design, installation art, moving image and interior design were brought together as a cohesive system. Seventeen illuminated constellations are suspended above the café tables, creating intimate moments within the shared social space. Six of these constellations are visible from Hungary throughout the year. The concept explores the relationship between the Moon and human perception through a shift of scale. The horizon expands, constellations move closer, and the space becomes both intimate and cosmic at the same time.

Brand Motion System

An animated visual system developed for the Mooncity project.

CONCEPT

SPATIAL NARRATIVE

The concept explores the relationship between the Moon and human perception through a shift of scale. The horizon expands, constellations move closer, and the space becomes both intimate and cosmic at the same time.

MY ROLE

Concept development, art direction, installation execution, visual system design, and spatial experience creation.